The 5 Rookie Digital Marketing Mistakes

I saw this discussion in a Vietnamese digital marketing forum on mistakes that could severely affect/damage your business strategies… Just thought I’d translate, share and give my thoughts on my top 5 – A different take for who’s interested.

 

  1. Digital Marketing = Social Media
  • Indeed, Social Media plays a major role in Digital Marketing
  • But it certainly is not everything, to name a few: apps and websites!

Digital Marketing Means Social Media – that was exactly my thought when I started my internship as a Digital Marketing last summer.

I went full force of spamming Facebook and Instagram posts and ignored the power of SMS and Mail Chimps

 

  1. Digital Marketing Does NOT Suit The Older Demography
    According to Brands Republic, approximately ¼ of the group age of > 55 years old use social media to interact with brands

Well I can see it in my social media, especially Facebook circle, where my parents, grandparents and my friends’ older family members would

  • Be more active on social media
  • Publicly interact with other people, brands, businesses
  • Spread the love for a brand/restaurant they like
  • Write a post to complain/rage about their unpleasant experience

A LOT more than any of us youngsters would do. Maybe we are just too conscious of the spreading power of internet (just my personal opinion)

 

  1. Email = Spam

If you really understand your audiences and customers, and being able to find the way to get their attention and gain their trust

Then email would be the most cost effective channel of communication with your audiences.

It’s not easy to get the attention and gain trust in this digital world where millions of contents are pushed online every day!

To not be filtered as a spam – Focus on layout, language, style! of your email

 

  1. Pay Per Click Is The Most Effective Tool

Other considerations include: Click Through Rate of the Ads, purpose of that marketing scheme

When I first started my internship at an online retailing business, I was so happy that the average post reach doubled within my first week there. But sales revenue that week hit a record low.

So later I realised visibility is good but what purpose would it feed? Groundbreaking news get the attention but does not sell your products until you can create the connection between the news and your products

 

 

  1. “Dry” Nature Of Business – No Interesting Contents?

Lexar and Prudential proved it wrong

Lexar – digital product manufacturer – 640,000 views on YouTube

Prudential –  Insurance – 11,000 Facebook Fans

It’s the creativity and ability to encourage emotions in the viewers. A very close example to myself in Funeral Insurance Ads on TV – I don’t think I’d ever go without it when I get to the age

It brought me to tears watching this Thai “Unsung Hero” Life Insurance Ads.

Screen Shot 2017-05-26 at 9.41.14 am.png

 

Your saying: My 2 favourite TV ads recently are Girls Makes Your Moves and Safe Work Australia. What are yours?

 

 

A Few Thoughts on Digital Marketing

Everyone to an extent is doing some digital marketing, one way or another from selling on Gumtree, Facebook groups (you know it – Alternate Clothing Melbourne, Monash Market Place, Monash Sell Your Space, Flatmates, etc.)

Some ads are good, some bad and some better but all requires at least some visual and personal messages to appear more legit, to not appear junk-ish and automatically put into the spam/malware side.

Should a good writer normally be a good blogger that can create great/viral contents? There is an opinion of Darren Rowse (https://problogger.com/is-a-blog-right-for-you/)– CERTAINLY agree all the points Darren made

 

However, is great content everything? Should the ability to sell matters too for marketers?

I was an Account Intern at an online health and beauty shop last summer. During the job I knew some great content writer with some in-depth knowledge of products, ingredients – their posts get tens of thousands of traffics. But sales just did not pick up!

I’d like to discover really what it takes and what are the techniques required for writing online marketing contents that sell! What contributes to customers’ purchase decision making process?

 

Also, what are behind the provoking and sometimes disturbing images and videos that get viral so often?

Videos on picking out gigantic earwax, pimple popping get so many likes and shares

Safe to assume that visual (even disgusting) plays a major part in the creating a viral post – by encouraging viewers’ emotions and reactions?

Sometimes perhaps the extremeness of the posts?

 

Statistics:

According to Ceros, everyday, about 27 millions of things are posted online.

On average, each and everyone of us sees about 285 posts/24 hours! (Well take away the 7 hours sleeping ~ 17 posts/hour awake – that is a LOT!)

Moreover, it is on the rise – the amount of content that get pushed online by marketers in 2016 is 1.5 times in 2015

I really can not wait to see the statistics of 2017, since all the new technology, 3D printing, Artificial Intelligence and Virtual Reality, etc. get people so hooked (myself included – big time! :D)