Search Engine Optimisation (SEO) and Paid-Per-Click (PPC) Marketing

Search Engine Optimisation (SEO) and Paid-Per-Click (PPC) Marketing

  • PPC – Paid, SEO – Organic
  • PPC – instantaneous results, while SEO could take months
  • PPC – continuously generate traffic, SEO – only a certain period
  • PPC – costly, SEO – higher ROI
  • Consumers are more likely to trust organic over sponsored links.


The ‘Golden Triangle’ was an eye-tracking study conducted by Google on internet users’ behaviours when searching for things online.  The study shows that the traffic of a website depends largely on its position on the search result page.

In particular, most of the searchers usually only read the entire title + description of the first 3 listings

After, they only read the titles and part of the description. As users scroll down to the end of the search results, only titles and then.

Ways to success in SEO for marketers? So to score those top spots!

Aside from that, The Use of Keywords, Google Adwords, Keywords Locations And Frequency, Legitimate Links And External Links, Content Quality And The Connection To Social Media Platforms.

Also, being able to avoid the temptation of being a ‘Black Hat Marketer’, whose efforts go to mass spamming rather than content quality focus.

On the consumer side, too many ‘Black Hat Marketers’, increased use of Adblocker – PPC not as effective? Still, PPC is a good way to get your name out there.

But SEO of course survived! But still hard to predict and takes longer each scheme.

Also from my experience as a digital marketing intern, I feel like the between Facebook and Instagram algorithms, Facebook seems to work better.

As Facebook Ads focuses a lot more on the details from the 1st step of setting up an ad – goals and target audience setting. You can pick different demography bases on their interests, location, friends of friends, etc. Whereas running Instagram ads does not deliver results as good as Facebook, we got likes from people from the other side of the globe and almost spam accounts.

Or maybe that was just my experience. If anyone has experience with running Facebook and Instagram ads, please enlighten me. Cheers



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